Growth strategy
Clarify your offer, understand your customers and assess where to focus next. Turn research into a prioritized action plan.
Explore this service
LEVGlobalFIELD & INTENT / BY LEVGLOBAL
Business consulting for sports brands, clubs, academies and technology businesses.
Field & Intent brings together growth strategy, brand positioning, website design and marketing advice. Work directly with Caitlyn to understand the opportunity, choose your priorities and make the next step practical.

A SPORTS CONSULTING VENTURE WITH ITS OWN FOCUS
Field & Intent is LEVGlobal’s dedicated venture for businesses across the wider sports world. American football, women’s sports, team and racquet sports, golf, fitness and performance, endurance, apparel, equipment and sports technology all have a place here.
The work centres on strategy, recommendations, design and marketing direction. Engagements can be focused projects or ongoing advisory support, with a clear brief, agreed deliverables and a scope that reflects your resources.
FOUR WAYS TO MOVE FORWARD
Clarify your offer, understand your customers and assess where to focus next. Turn research into a prioritized action plan.
Explore this serviceDefine who you serve, why your offer matters and how to communicate its value consistently across your business.
Explore this serviceCreate or improve a website around the decisions visitors need to make, with clear content, useful navigation and a straightforward next step.
Explore this serviceReview your channels, shape campaign and content priorities, and give your team a practical framework for measuring what works.
Explore this serviceWHO WE HELP
Each sport has its own customers, seasons and commercial realities. Start with your audience and business model, then decide what the market signals mean for you.
Find your sportApparel, equipment and accessories, including retail, wholesale and direct-to-consumer offers.
Programmes, memberships, coaching businesses, camps and sports experiences.
Software, platforms and connected products that need clear positioning and a useful path to adoption.
A new concept, a change in direction or an established offer that needs a more focused plan.
FIELD NOTES
Explore sports-industry research, dated market snapshots and practical perspectives on strategy, websites and marketing. Primary sources are linked so you can see what each figure describes.
Read Field NotesParticipation, revenue and audience figures answer different questions. Field & Intent connects that context with your customers, capabilities and priorities.
ONE FOUNDER. AN AGREED SCOPE.
Tell Caitlyn what you are building, what you want to improve and any important timing. If there is a fit, you will receive a proposed scope and fee before work begins.
It is a dedicated sports business consulting venture by LEVGlobal, led by Caitlyn Levitz. This page introduces the venture; its full services, sports sectors and research are at fieldandintent.com.
Field & Intent provides a distinct home for strategy, brand, website and marketing guidance across the wider sports world. LEV Business Consulting remains the route for LEV’s established hands-on business development, outreach and equestrian market support.
Fees depend on the brief, deliverables and timing. A project or advisory engagement is scoped individually. Existing LEV service prices do not automatically apply to Field & Intent.
Yes. Research, strategy sessions, website projects and advisory reviews can be delivered remotely. On-site work or travel is agreed separately.